form over function... or is it?

Companies spend countless billions on designing their products so they can appeal to as many people as possible.  Even smaller operations will go to lengths to design the best-looking product they can.

any good?

But sometimes, all that design into making a beautiful looking product can be lost if it just isn't very good to use.

Take my camera history for example. I've been using Fujifilm cameras for many years now because I fell in love with their design language and aesthetic. They produce wonderful, retro-looking cameras with lovely rotary dials to control your exposure.

And they perform flawlessly too, providing superlative image quality.

But I was finding that as my illness returned, I was struggling to hand hold my Fujifilm X-T5 camera and longed for something with a larger grip and, well, just better ergonomics.  

Trouble is that would mean buying one of their cameras (I have too many Fujifilm lenses to switch to another manufacturer now) with a much more modern design, replacing those lovely, tactile knobs with a PSAM dial.

I worried at first that I just wouldn't get on with the camera, but you can find out by watching the short video below just what I really think of it, and whether it has improved or made my photography a more pleasing experience.

You might also like to watch this too.  It's a short selection of some of my summer macro shots from this year: